What is Honeycomb cooling media and how does it help in cooling the air?

Honeycomb evaporative cooling pads are  designed to provide maximum cooling, low pressure drop and years of  reliable service.It is made from specifically engineered cellulose paper  that is chemically treated to resist deterioration. Cross fluted,  unequal angle pad design promotes the beneficial mixing of air and water  for optimum cooling. This unique design also functions to continually  direct more water to the air entering face of the pad, where the air is  the hottest, driest, dirtiest and the most intense evaporation occurs.